Kim Kardashian's company has been slapped with a $100 million lawsuit over her endorsement of the popular illuminated smartphone case LuMee.
Kimsaprincess Inc. and LuMee were hit with a patent infringement lawsuit on Monday by a company called SnapLight, who claim that they first created the selfie phone case, and that Kim Kardashian's endorsement of LuMee is robbing them of profits.
However, TMZ have reported that LuMee filed paperwork that shows that they patented the product in 2016, and that they had sued SnapLight first, in November last year.
LuMee's counterfiling comes after SnapLight claimed that a man named Hooshmand Harooni filed a patent in 2013 for an 'integrated lighting accessory and case for a mobile phone device.'
Rip off: SnapLight claim LuMee ripped off their illuminated selfie phone case
They also claimed that Harooni then licensed his invention to the company, and accused LuMee of ripping off the phone case and bullying them into removing their product from the market.
SnapLight have now insisted that they will go to 'war' over the issue.
Both SnapLight and LuMee's phone cases retail at around $70 each, but SnapLight claim that they haven't been able to compete with LuMee due to Kim Kardashian's endorsement of the product.
Kim has promoted the LuMee case a number of times to her millions of followers on social media.
But now, SnapLight has asked the court to force the reality star to stop promoting the LuMee brand, claiming that she gets a cut of the company's earnings.
They have also demanded $100 million in damages, to make up for their lost profits.
Regarding the lawsuit, Kim's rep issued a statement saying, "The patent lawsuit filed by Snap Light has no merit and is just another attempted shakedown. Kim has done absolutely nothing wrong."
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